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Healthcare Marketing: Moms Have Changed… Has Our Marketing?
Today moms are older and more likely to be Hispanic and single. And because of that our marketing to them has to change. A key segment for healthcare marketers is women. Women who are giving birth....
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Healthcare Marketing: 10 Tips for More Effective Social Media Marketing
Scientific research indicates that certain proven strategies can enhance social marketing efforts. Healthcare marketers are striving to improve their social media efforts. There are a lot of varying...
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Healthcare Marketing: Most Popular Ads Not Necessarily Most Effective
A list of most liked commercials that aired in the Super Bowl was very different that the commercials with most recall. This year, like every year, there was much anticipation for the spots that...
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Hospital Advertising: Creative and Effective Ads are Not the Same
The ultimate goal of our advertising efforts is to provide information that will ultimately lead to more sells. The results are in. It’s the talk of the advertising community. The most liked spot...
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Healthcare Marketing: Why Aren’t We Seeing More Traditional and Social Media...
Traditional and Social Media should be integrated, sure. How much has been written and said about integration of traditional and social media? How often have we been told integration is essential and...
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Healthcare Marketing: Are We Taking Ourselves Too Seriously?
Some of the great advertising of the past would never pass muster today. I know in healthcare marketing we rarely get to be funny. And certainly not edgy. Maybe clever at times. And sometimes...
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Healthcare Marketing: 5 Ways to Improve Your Hospital’s Brand
Your hospital will live or die by its brand. What can help make your brand stronger? Here are five tips to improve your hospital’s brand. Here are excerpts from an article from Becker’s Hospital...
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Healthcare Marketing: 20% of Time Spent Online is with Social Networks
Social media sites reach 82% of the online population and Facebook reaches over ½ of the world’s population. Social media continues to show amazing growth. In “It’s A Social World”, ComScore has...
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Hospital Marketing: Making the Case for Mobile
The facts are overwhelming when considering whether your hospital should go mobile. The small screen is the place to be. An astonishing fact: there are 48 million people in the world who have mobile...
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Healthcare Marketing: 10 Social Media Mistakes
The worst-ever advice about social media Russell Working wrote an article that appeared in HealthCare Communication News listing the ten worst tips about social media. That list is here in its...
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